You are using an outdated browser For a better experience using this site, please upgrade to a modern web browser. Subscribe Get Daily Email Subscribe --> Contact Us Sign in Home News & Features Compliance Costs Bunker Prices Bunker Intelligence World News Latest Features World Americas EMEA Asia/Pacific Home News & Features World Shipping Must Pool Demand to Unlock Alternative Fuel Investment: EmissionLink Shipping Must Pool Demand to Unlock Alternative Fuel Investment: EmissionLink by Ship & Bunker News Team Thursday September 3, 2026 Tweet Follow @shipandbunker Philippos Ioulianou, Managing director, EmissionLink. Image Credit: EmissionLink EmissionLink MD calls for demand aggregation at SMM panel in Hamburg Compliance collaboration under FuelEU and the EU ETS seen as model for pooling fuel demand Maritime EU ETS revenues should be reinvested in decarbonisation projects, argues Philippos Ioulianou Green corridors should reward vessels that actively cut emissions Shipping must move beyond individual fuel procurement strategies and aggregate its demand for alternative fuels if it is to unlock the investment needed to scale zero-emission shipping, according to compliance solutions provider EmissionLink . Managing director Philippos Ioulianou made the comments during a panel session on demand aggregation at the SMM trade fair in Hamburg this week. Shipowners are reluctant to commit to alternative fuels without sufficient supply at commercially viable prices, while producers need certainty over long-term demand before investing, he argued. "I think the chicken-and-egg question is something we have been talking about for many years," he said. “ We need to create an environment where investment in lower-carbon operations makes commercial sense. Philippos Ioulianou, Managing director, EmissionLink "Today, we are moving in the right direction. We have seen in other industries how regulation and incentives can help bring costs down and accelerate adoption,