ElbOil Launches New AI-Based Website Featuring Digital Conversational Agent “Elbi” in International Shipping News 03/06/2026 The ElbOil Group is taking a new approach to digital customer communication: with the relaunch of its website, the internationally active provider of maritime energy solutions introduces an innovative platform that replaces the traditional homepage with an AI-based conversational agent. At the center of the new website is “Elbi”, an artificial intelligence that welcomes visitors directly and answers questions in real time about ElbOil, marine fuels, compliance, EU ETS, sustainability, global services and many other topics. With this step, ElbOil becomes one of the first companies in the international bunker and marine fuels industry to integrate artificial intelligence directly into external customer communication. “The maritime industry is undergoing profound transformation — technologically, regulatorily and communicatively. With Elbi, we are creating a new form of digital customer dialogue that combines innovation with a personal approach,” says Harro Booth, CEO of the ElbOil Group. The AI-based platform continuously learns from user interactions and constantly improves over time. This creates a dynamic system that offers customers, partners and stakeholders worldwide an increasingly precise and responsive service experience. Despite the new conversational approach, all traditional website content remains fully accessible. Visitors can still navigate to key company information and website sections through a classic navigation structure operating in the background. With its new digital presence, ElbOil further underlines its positioning as an innovation-driven company at the intersection of maritime energy, digitalization and modern customer communication. Source: ElbOil Group 2026-06-03 hellenicshippingnews... tweet Share